{"id":36,"date":"2007-02-14T17:36:17","date_gmt":"2007-02-14T14:36:17","guid":{"rendered":"http:\/\/start.tihai.md\/?p=36"},"modified":"2007-02-14T17:36:17","modified_gmt":"2007-02-14T14:36:17","slug":"liniste-olins-vorbeste","status":"publish","type":"post","link":"https:\/\/www.namashco.com\/blog\/2007\/02\/14\/liniste-olins-vorbeste\/","title":{"rendered":"Lini\u015fte, Olins vorbe\u015fte"},"content":{"rendered":"<p>Branding, branding, branding \u2014 un fenomen care \u00eemi este interesant de mult timp, de aceea nu pot s\u0103 ascund entuziasmul meu c\u00eend am aflat c\u0103 va avea loc <a title=\"Despre brand\" target=\"_blank\" href=\"http:\/\/www.feeder.ro\/2007\/02\/despre-brand.html\">prezentarea c\u0103r\u0163ii lui Wally Olins<\/a> la Bucure\u015fti.<!--more--><\/p>\n<p>Cine e Olins? <a title=\"Wally Olins\" target=\"_blank\" href=\"http:\/\/www.wallyolins.com\">Wally Olins<\/a> este o personalitate important\u0103 in domeniul identit\u0103\u0163ii corporatiste si al brandingului. El este creator de branduri si identit\u0103\u0163i pentru organizatii cum ar fi Orange, 3i, Akzo-Nobel, BT, Repsol, Q8, Tata, Prudential, British Telecom, Guiness, Renault \u015fi Volkswagen.<\/p>\n<p><img decoding=\"async\" class=\"ipost\" title=\"Despre brand cover\" alt=\"Despre brand cover\" src=\"http:\/\/www.editura.comunicare.ro\/covers\/desprebrand_cover2.png\" \/><\/p>\n<p>Deci, la ora fix\u0103 eram acolo. Mult\u0103 lume, \u00eenghesuial\u0103 \u015fi extrem de cald.<\/p>\n<p>Au vorbit despre carte <a title=\"Stefan Liute Blog\" href=\"http:\/\/stefanliute.typepad.com\/desprebranding\">\u015etefan Liu\u0163e<\/a>*, Wally Olins \u015fi Rafael Treguer**, aproximativ o or\u0103. De fapt, Treguer nu a vorbit despre carte, ci ceva despre brandul Dacia \u00een cadrul Renault, dar nu sunt sigur pentru c\u0103 spre nefericirea mea nu cunosc franceza:)<\/p>\n<p>Nimic nou nu s-a zis, dar p\u00een\u0103 la urm\u0103 era doar o prezentare de carte \u015fi nu un workshop. La sf\u00eer\u015fit am luat \u015fi o dedica\u0163ie de la Wally Olins. A\u015fa c\u0103 \u00een biblioteca personal\u0103 am deja 2 car\u0163i cu dedica\u0163ii: \u201cGugu\u0163\u0103\u201d de Spiridon Vangheli \u015fi \u201cDespre brand\u201d de Wally Olins:)<\/p>\n<p>Uite c\u0103 a venit \u015fi ideea, ce zice\u0163i de Gugu\u0163\u0103 ca brand de na\u0163iune?:)<\/p>\n<p><small>*Director de strategie Grapefruit, tr\u0103duc\u0103torul c\u0103r\u0163ii<br \/>\n**Director de marketing Dacia Renault Rom\u00e2nia<\/small><\/p>\n<p><strong>Referin\u0163e relevante:<\/strong><\/p>\n<ul class=\"relevant\">\n<li><a title=\"Wally Olins official site\" target=\"_blank\" href=\"http:\/\/www.wallyolins.com\/\">Wally Olins official site<\/a><\/li>\n<li><a title=\"Stefan Liute blog\" target=\"_blank\" href=\"http:\/\/stefanliute.typepad.com\/desprebranding\/\">Stefan Liute blog<\/a><\/li>\n<li><a title=\"Despre brand, anun\u0163area evenimentului\" target=\"_blank\" href=\"http:\/\/www.feeder.ro\/2007\/02\/despre-brand.html\">Despre brand, anun\u0163area evenimentului<\/a><\/li>\n<li><a title=\"Despre brand, cartea\" target=\"_blank\" href=\"http:\/\/www.editura.comunicare.ro\/?module=EDAO_PublicBook&#038;action=view&#038;bookId=957\">Despre brand, cartea<\/a><\/li>\n<li><a target=\"_blank\" title=\"Interviu cu Wally Olins, Cotidianul\" href=\"http:\/\/www.cotidianul.ro\/index.php?id=9323&#038;art=24578&#038;cHash=00fed8530o\">Interviu cu Wally Olins, Cotidianul<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Branding, branding, branding \u2014 un fenomen care \u00eemi este interesant de mult timp, de aceea nu pot s\u0103 ascund entuziasmul meu c\u00eend am aflat c\u0103 va avea loc prezentarea c\u0103r\u0163ii lui Wally Olins la Bucure\u015fti.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-36","post","type-post","status-publish","format-standard","hentry","category-diverse"],"_links":{"self":[{"href":"https:\/\/www.namashco.com\/blog\/wp-json\/wp\/v2\/posts\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.namashco.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namashco.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namashco.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namashco.com\/blog\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":0,"href":"https:\/\/www.namashco.com\/blog\/wp-json\/wp\/v2\/posts\/36\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.namashco.com\/blog\/wp-json\/wp\/v2\/media?parent=36"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namashco.com\/blog\/wp-json\/wp\/v2\/categories?post=36"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namashco.com\/blog\/wp-json\/wp\/v2\/tags?post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}